futura
on air
creative direction OLÍVIA FERREIRA AND PEDRO GARAVAGLIA art direction FERNANDA GUIZAN graphic design FERNANDA GUIZAN, LARYSSA RAMOS AND VIVIAN PAN motion design ANGELA JOMARA, IGOR MORAIS AND SERGIO ARANHA project management LILIAN AL’OSTA music branding GOMUS
In September 2022, Canal Futura celebrated its 25th anniversary, and the launch of its new On Air, designed by us, was part of this celebration.
For 4 months, we immersed ourselves in Futura’s content and researched the territories and concepts that shape its essence. It was very interesting to deeply understand this channel that sparks futures through education, and through close dialogue with its team, we defined the visual language that speaks of a journey through the many voices of Brazil, diversity, opening windows to see beyond and looking towards the future.
This process resulted in the final deliverable of the animation for the station’s new brand, as well as the conceptualization and creation of the entire visual identity that unfolds throughout the programming, including color palette, typography, textures, shapes, and animations, both on TV and in other media where the channel is present.
