zorra

We were invited to renovate the visual identity of the TV show ‘Zorra’ (TV Globo), and to think of ways to make the transition from one sketches to another, which would contribute to the general flow of the episodes and help to give the show as a whole an aesthetic unity. Inspired by the pop aesthetics of the internet, memes, gifs and animated typography, colors and vector illustrations, we created a vibrant and proprietary visual identity for the show. The result was a complete graphic package with different illustrations and graphics to be used during ZORRA‘s more than 40 annual episodes.